ECOMMERCE
Learning Outcomes This course is perfect for a beginner with no technical skills, or if they are already familiar with e-commerce and are looking for a reliable way to increase orders. The course is tailored for both beginners or learners with some marketing or e-commerce but are looking for a blueprint for a successful e-commerce business model. At the end of this course, students will have the necessary skills required to successfully launch and run their own e-commerce business in the Pakistani market. They will gain expertise required to generate income from e-commerce, to reduce reliance on other income streams and to move towards a financial independence.
Course Content
Week 1
- Product Hunting
- Product hunt on AliExpress: keyword analysis
- Product hunt on Amazon
- Google trends for product research
- Pinterest for product research
- Facebook for product research
- Shopify competitor research Product Sourcing & Importing
- How to select a manufacturer on Alibaba
WEEK 2
- How to negotiate with manufacturers
- How to check for quality and request samples
- Difference between manufacturers and importers
- Best practices for shipping products
- How to pay your taxes and clear your shipment in Pakistan
- How to get access to local manufacturers
- How to deal with manufactures in garment industry
Week 3
- Setting up Shopify Store
- Signing up for Shopify
- Buying a domain
- Link your domain with Shopify
- Creating sub-domains
- Getting Shopify free trials
- How to choose a theme
WEEK 4
- Editing the theme to make your website Optimizing Shopify settings
- Product settings
- Shipping settings
- Customer policies
- Setting up sales channels
- Setting up Facebook pixel
WEEK 5
- Setting up Google Analytics
- Notification settings
- Shopify apps
- Checkout optimization Product page set up
- Copywriting best practices
- Product photos best practices
WEEK 6
- Social Media set up
- Setting up Facebook, Instagram and Twitter accounts
- Optimizing social media account settings
- Setting up auto-replies Facebook ads
WEEK 7
- How to make a Facebook business account
- How to make a Facebook ad account
- Facebook ad account tutorial
- Campaigns, Ad sets and ads
- Campaign type
- Campaign budget optimization
WEEK 8
- A/B testing
- Lookalike audiences
- Custom audiences
- How to find the right audience
- How to choose the best ad sets
WEEK 9
- Conversion ads best practices
- Creating social media friendly video ads
- Creating social media friendly image ads
- How to write captions and headlines
- How to optimise the ads for local audiences Branding
- How to brand your store
WEEK 10
- Basics of branding
- Philosophy of branding
- The branding checklist
WEEK 11
Logistics
- Which courier company to choose in Pakistan
- How to negotiate with courier companies
- Best practices for working with courier companies Payments
- Registering your business: sole proprietorship, partnership and private limited?
- How to add payment gateways to your Shopify account Guest Speaker
WEEK 12
Project
